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Sunday, March 7, 2010

The wonderful world of Aaron Scamihorn

A Squared Industries has had the incredible honor of working with a new friend on a promotion and branding project for our WITT 91.9FM Kickoff Party concert this upcoming April 1st.

Aaron Scamihorn, artist and owner of RONLEWHORN.COM contacted us after designing the poster for the February NAPTOWN ROLLER GIRLS bout to offer his services (and friendship - we're definitely taking him out for good beers and big laughs real soon).

We *kind of* had a vision for our project: the two of us and a microphone... for a poster and flyer campaign. We know: not much to work with, right? It's a good thing Aaron is a champ with this stuff. He came in and first took a ton of photos with his Canon 40d camera, outfitted with a Canon 17-85is lens and Canon Speedlite 420ex flash:

Using these reference photos Aaron blew out the contrast. Then using a Wacom tablet hooked up to his Mac computer Aaron used Adobe Illustrator to make the lines and shapes of the illustration in different layers over the contrasted photograph he chose for the piece:


Moving into Adobe Photoshop Aaron perfected the coloring and textures. He came up with a few incredible variations before laying the type and creating this masterpiece:

Aaron also went to work on some needed tweaks to our logo:


Aaron is such an incredible talent, and one of the nicest people we have met in the Indianapolis scene as well. He isn't limited to what you see here... go to his website to see for yourself all the design work he has done, alongside his portraiture, illustrations, typography, photography, branding and marketing campaigns he has chronicled there.

And if you didn't get the hint, you should definitely check out our radio show (beginning April 2nd on WITT)  and come out to the kickoff party on April 1st!

Thursday April 1st, 2010 9PM
Locals Only Art + Music Pub (21+)
2449 E. 56th Street
Indianapolis, IN 46220
Click here for a map.

Butler Scion Free Thursdays at Locals Only and A Squared Industries present:

The A-Squared on the Air radio show KICKOFF PARTY!
Come celebrate Annie & Andy launching their own radio show on WITT-FM!


Plus a dance party with your favorite DJs

NO COVER! 21+ with valid ID only please.

Thursday, March 4, 2010


Enter your Email to join our Email List and get up-to-date info on our shows and bands, and win free tickets:


Win 4 tickets to see RJD2 at The Metro in Chicago on March 13th
Win 4 tickets to see THE TOSSERS at The Metro in Chicago on March 17th
Win 2 tickets to see GIRL TALK at The Murat Egyptian Room in Indy on March 27th

Put in your email address and we will be drawing winners AT RANDOM on Tuesday March 9th. We will contact winners by email on the 9th!

Monday, March 1, 2010

GIRL TALK at The Murat Egyptian Room

A Squared Industries has the honor of presenting GIRL TALK on March 27th at The Murat Egyptian Room!


Gregg Michael Gillis, better known by his stage name Girl Talk, is an American musician specializing in mashups and digital sampling. Gillis has released four LPs on the record label Illegal Art and EPs on 333 and 12 Apostles.  Gillis began making music while a student at Chartiers Valley High School in the Pittsburgh suburb of Bridgeville. After a few collaborative efforts, he started the solo "Girl Talk" project. He continued making music under the Girl Talk alias while studying biomedical engineering at Case Western Reserve University in Cleveland, Ohio. He produces mashup-style remixes, in which he uses often a dozen or more unauthorized samples from different songs to create a new song. The New York Times Magazine has called his music "a lawsuit waiting to happen," a criticism that Gillis has attributed to mainstream media that want "to create controversy where it doesn't really exist," citing fair use as a legal backbone for his sampling practices.
He has given different explanations for the origin of his stage name, once saying that it alluded to a Jim Morrison poem and once saying that it alluded to an early Merzbow side project. Most recently, he attributed the name to a grunge band called TAD, based in Seattle. In a 2009 interview with FMLY, Gillis stated:
[T]he name Girl Talk is a reference to many things, products, magazines, books. It’s a pop culture phrase. The whole point of choosing the name early on was basically to just stir things up a little within the small scene I was operating from. I came from a more experimental background and there were some very overly serious, borderline academic type electronic musicians. I wanted to pick a name that they would be embarrassed to play with. You know Girl Talk sounded exactly the opposite of a man playing a laptop, so that’s what I chose.
Pitchfork's Ryan Dombal reported it this way: "Unlike mash-up makers in it to figure out the lamest way to combine two song titles, justify their existence with cheap mp3 blog Diggs, or wind up in a Cobrasnake shot with some Olsen twin look-a-like, Gillis just really likes stuffing tons of his favorite FM moments into bursts of Top 40 overload. "I'm a pop music enthusiast.""

Check out the show if you were able to get tickets!

Saturday March 27th, 2010 8PM
The Murat Egyptian Room (All-ages)
502 North New Jersey Street
Indianapolis, IN 46204
Click here for a map.

A Squared Industries, The Butler University SGA Program Board and LiveNation present:

Presale tickets are $15 plus applicable fees and are available online at LiveNation, The Murat Box Office, and at Indy CD & Vinyl in Broad Ripple. This is an all-ages event.