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Sunday, March 7, 2010

The wonderful world of Aaron Scamihorn

A Squared Industries has had the incredible honor of working with a new friend on a promotion and branding project for our WITT 91.9FM Kickoff Party concert this upcoming April 1st.

Aaron Scamihorn, artist and owner of RONLEWHORN.COM contacted us after designing the poster for the February NAPTOWN ROLLER GIRLS bout to offer his services (and friendship - we're definitely taking him out for good beers and big laughs real soon).

We *kind of* had a vision for our project: the two of us and a microphone... for a poster and flyer campaign. We know: not much to work with, right? It's a good thing Aaron is a champ with this stuff. He came in and first took a ton of photos with his Canon 40d camera, outfitted with a Canon 17-85is lens and Canon Speedlite 420ex flash:

Using these reference photos Aaron blew out the contrast. Then using a Wacom tablet hooked up to his Mac computer Aaron used Adobe Illustrator to make the lines and shapes of the illustration in different layers over the contrasted photograph he chose for the piece:


Moving into Adobe Photoshop Aaron perfected the coloring and textures. He came up with a few incredible variations before laying the type and creating this masterpiece:

Aaron also went to work on some needed tweaks to our logo:


Aaron is such an incredible talent, and one of the nicest people we have met in the Indianapolis scene as well. He isn't limited to what you see here... go to his website to see for yourself all the design work he has done, alongside his portraiture, illustrations, typography, photography, branding and marketing campaigns he has chronicled there.

And if you didn't get the hint, you should definitely check out our radio show (beginning April 2nd on WITT)  and come out to the kickoff party on April 1st!

Thursday April 1st, 2010 9PM
Locals Only Art + Music Pub (21+)
2449 E. 56th Street
Indianapolis, IN 46220
Click here for a map.

Butler Scion Free Thursdays at Locals Only and A Squared Industries present:

The A-Squared on the Air radio show KICKOFF PARTY!
Come celebrate Annie & Andy launching their own radio show on WITT-FM!


Plus a dance party with your favorite DJs

NO COVER! 21+ with valid ID only please.

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